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Updated on October 6, 2023

Cross promotion on social media

Cross promotion on social media is a collaboration idea that effectively merges two audiences into one, increasing the reach and visibility of your content. It's a whole new level of synergy!

You post something on your Instagram, perhaps a dynamic story featuring a collaboration with another brand or influencer, and they do the same. Your audience gets to know them, their audience gets to know you - it's a win-win situation.

And don't forget TikTok, with its massive audience base, where cross-promoting can take your brand visibility to dizzying heights! This strategy not only enriches your content but also grows your follower base by exposing it to new sets of eyes. It's like throwing a cool house party where everyone's invited and when they leave, they take a bit of that party — or your brand, to be precise — home with them.

Written by
Max Zeshut's avatar
Max Zeshut Marketing Expert
I've been working in marketing for quite a while, specifically in business collaborations. Over time, I've learned a thing or two about building partnerships that are mutually beneficial. I like to think I've played a part in helping businesses grow. As an author, I try to share what I've learned about successful collaborations, underlining the value of strong business relationships.
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